The fast evolving media tools, techniques and genres call for ongoing research into the ways and means of communication and their impact on humans. Ever expanding reach of global and local media and the continually changing influence of the media world demands serious research, constant study, and ongoing formation in the thrust areas.

IMPACT organizes conferences, workshops, research studies, surveys and media productions to promote understanding of communication culture.

IMPACT also offers facilities to scholars, students and everyone to learn about communications media, acquire communications skills, familiarize with communicate tools, through the library, labs, workshops, regular classes, discussion forums.